Most of it you buy.
One of it you earn.

Black dry-fit, and the only piece of kit here that asks you a question before you put it on. The store has carried it since 2024 and its description has always opened the same way: earned, never given.

• ·Moisture-wicking dry-fit fabric
• ·UPF 44+ sun protection, for a field with no shade
• ·Relaxed fit, black, S through 4XL

Look at what is printed on it. The wordmark, then STRONG AF with a small 74 sitting on it like an element symbol, the coordinates of the field underneath, and the expansion spelled out along the bottom. Nothing on that shirt is decoration — all three have a reason.

See it in the store ↗

Completed at least one full session of Big Tire Bootcamp.

Not a membership, not a tier, not a length of time on the books. One full session, start to finish. People have earned it on their first morning and people have taken a few goes to get through one — both count the same, because the shirt is about finishing, not about how it looked.

The store says plainly that it is for finishers and that unauthorized orders get canceled. Be clear about what that is: a stated policy, not a lock. Nobody checks a list at checkout, and you could order one tonight having never set foot on the field.

That is the whole design. A shirt anyone can obtain and only some people can wear honestly is worth something; a shirt behind a password is just a password. The people it is for know which one they are, and so would you.

Show up once and finish. That is the entire path, and the first week costs nothing.

• Claim the free 7-day pass — no card, and veterans and active duty train free for good.
• Pick a session — every move is coached and scaled to you on the spot, so finishing is realistic on day one.
• The DEKA Club — the other thing here you cannot buy your way into.

The rest of it has no rule on it at all. Hoodies, tanks, leggings, youth tees, a gear bag, even an apron — buy any of it, wear it wherever you like.

We would rather the gym's name travelled than sat behind a velvet rope. Exactly one thing here is held back, and holding back one thing is what makes it mean anything.

Browse the store ↗